Apple offers up to $400 in bonus gift cards for Black Friday

Apple Black Friday 2025 graphic
Image: Apple.
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Although Apple doesn’t usually discount its devices during the Black Friday sales, it still has a few promotions up its sleeve. Over the Black Friday weekend, Apple is giving gift cards worth up to $400 with eligible purchases.

Between 28 November and 1 December, buying an eligible device directly from Apple nets you a bonus gift card. The value ranges from $40 for a pair of AirPods 4, to $400 with a 2024 MacBook Pro. If you can’t find a discount at any other retailers, it’s a nice way to get a bit of extra value towards your next purchase at the Apple Store.

Unfortunately, Apple’s most recent devices, like the iPhone 17, iPhone 17 Pro, or the M5 iPad Pro, aren’t eligible for the bonus gift cards. Still, there is plenty of new tech on the menu, including the AirPods Pro 3, Apple Watch Series 11, and M4 MacBook Air.

Here’s the full rundown of the gift card value per device, as mentioned on Apple’s website.

Bonus gift card valueEligible products
$40AirPods 4
AirPods 4 with Active Noise Cancellation
Apple Pencil Pro
Apple TV 4K
Beats Pill
Magic Keyboard Folio for iPad (A16)
Magic Keyboard for iPad Air 11‑inch
Magic Keyboard for iPad Air 13‑inch
$80AirPods Pro 3
Apple Watch SE 3
Apple Watch Series 11
Beats Studio Pro
Beats Solo 4
Beats Studio Buds +
Powerbeats Pro 2
HomePod
iPad (A16)
iPad mini
iPhone 16e
$120AirPods Max
iPhone 16
iPhone 16 Plus
$160iPad Air 11‑inch
iPad Air 13‑inch
Mac mini
$240iMac
$280MacBook Air 13‑inch
$320MacBook Air 15‑inch
$400MacBook Pro 14‑inch (M4 Pro)
MacBook Pro 14‑inch (M4 Max)
MacBook Pro 16‑inch (M4 Pro)
MacBook Pro 16‑inch (M4 Max)