It’s not long until the iPhone 17 now: Apple has officially set the date for its “awe dropping” September event.
Scheduled to take place on Wednesday, 10 September at 3:00 AM AEST, Apple’s event matches up with the timing of last year’s iPhone 16 reveal. Apple is expected to debut its slimmer “iPhone 17 Air” at the event, alongside the rest of its core mobile range.
As previously reported by Bloomberg journalist Mark Gurman, this year’s iPhone 17 event will pave the way for several years of “major” redesigns. This year’s iPhones are tipped to follow conventional rectangular designs, with a foldable expected in 2026.
Based on last year’s September announcements, phones won’t be Apple’s sole focus. New Apple Watches, AirPods updates, and various accessories will likely feature.
One thing that probably won’t get much airtime is AI. After some highly publicised struggles with Apple Intelligence, Apple’s souped-up Siri assistant reportedly won’t arrive until 2026. Instead of rushing to keep up with Google’s Gemini and Samsung’s Galaxy AI ecosystem, Apple is taking the scenic route to offering built-in advanced AI features.
Although not live on the Australian Apple website at the time of writing, the US site features a banner emblazoned with a glowing Apple logo with a thermal vision-like effect. The logo reacts to the movement of your cursor, moving the thermal visual effects around. It’ll keep you occupied for a few minutes as a sort of fidget toy to distract you throughout the day.
When to watch the iPhone 17 event in Australia
For the early birds and strong coffee aficionados, here’s when you can watch Apple’s September event per Australian time zone:
- AEST: 10 September 3:00 AM
- ACST: 10 September 2:30 AM
- AWST: 10 September 1:00 AM
We’ll keep an eye out for any updates and potential teases between now and the iPhone 17’s official reveal.
