Price (RRP): $399
Mintt is a new Australian smartphone brand – you may have seen it recently on Channel 9’s ‘The Block’. The Mintt UltraMintt Y3 is its most expensive offering – if you call $399 expensive.
We set out to analyse the Mintt UltraMintt Y3 and why it offers so much – a reasonable processor, battery, Qi wireless and fast charging, NFC, two-year swap warranty and more. Is there a catch?
The only catch is that Mintt is a new Australian company so we put it through due diligence first to check its bona fides and they are all good. As long the company sells sufficient to stay afloat – and at these prices, why not – then it is a safe bet. And Mintt has a range of lower-cost phones from $179 that we will review when we can.
How can they do low cost, well-featured phones? For starters, there are no middlemen, distributors or retailers making a margin along the way. Mintt estimates the distribution method could add up to 50% to the cost. We concur – this is a phone that could easily sell for much more.
Mintt uses an OEM/ODM (original equipment maker/original design maker) as it does not own factories. A quick check of the Mac address tracks it back to Shanghai TYD Electronic Technology established in 2007. Its house brand is Koobee, and it makes for Ravoz, Blu and many others. According to its website, it has over 500 qualified Doctoral and Master Degree staff in its Research and Development team. It makes about 40million smartphones a year primarily sold in China.
The Mintt UltraMinnt Y3 is the same as Blu G9 Pro (a US company that requires robust FCC certification for each model handset) or Ravoz Z8 (sold in China). That makes me a lot more confident that this is a tried and tested ODM model.
Mintt Ultramintt Y3
Australian website here
Price: $399 from Mintt online only
Buy here – or you will regret it
Mintt is an Australian company (partnering with MINTT Global that operates mainly in PNG and South-East Asia). All Mintt Australia smartphones have RCM (C-tick) certification. They are fully compliant with all Australian Communications and Media Authority (ACMA) requirements for use in Australia.
This means it has the Australian firmware and LTE bands to work on all Australian Telco carrier networks and can make an 000-emergency call (not 911) without a SIM.
How we rate smartphones
We develop extensive paradigms – what it must meet or exceed – and then slot them into market segments.
Our original four categories have grown to seven, and we review against different paradigms for each category.
- Foldable $2500+
- Premium Flagship $1600-2499 (usually a flagship with more memory/storage, additional camera lens and now 5G)
- Flagship $1000-1599 (account for about 10% of sales)
- Premium mid-market $800-999 (10% and often last year’s flagship at run-out price)
- Mid-market $500-799 (about 25% of the market)
- Mass-market $200-499 (about 25% of the market)
- Value pre-paid <A$199 (about 30% of the market – good for pre-paid and children)
At $399 this fits in the middle of the mass-market segment. Here you have the OPPO AX7 ($349), LG Q60 ($349), Vivo Y17 ($369), Samsung Galaxy A30 ($379), Huawei Y9 Prime ($399), Motorola One Vision ($449), Vivo S1 ($449), Huawei P30 Lite ($449). An updated Nokia Version ‘.2’ may also slip in there.
While some may have a better camera or larger battery, none match the basket of features in the Mintt UltraMintt Y3.
In the box
- Mintt UltraMintt Y3 handset
- Charger 5V/2A (fast charge required an optional USB-C 18W or higher charger)
- Cable type USB-A to USB-C
- 3.5 mm earbuds and mic (standard grade)
- TPU clear bumper case
- Pre-fitted screen protector
The first impression
It is a 2.5 (curved edge), waterdrop glass slab with a pretty Amethyst gradient glass back – yes, it is a fingerprint magnet.