Spotify Wrapped 2025 shows Australia's strong love of The Wiggles

It’s that time of year when your social feeds are flooded with neatly curated Spotify Wrapped graphics, sharing what everyone’s been listening to in 2025. As comedian Melanie Bracewell once said, you might not be that interested in others’ Wrapped lists, but surely everyone will enjoy yours — you are the protagonist of life, after all.

Data released by Spotify along with everyone’s 2025 Wrapped lists indicates that Australia’s listening habits remains pretty consistent year-on-year. Taylor Swift was the most-listened to artist by Aussies, with The Wiggles the most popular local act.

Despite Swift’s overall popularity, none of her songs or albums made it into Australia’s top-five in their respective categories. It’s a trend that’s continued across major platforms; Amazon’s Alexa smart assistant was inundated with requests to play KPop Demon Hunters songs, while none from The Life of a Showgirl appeared.

The Wiggles Spotify Wrapped 2025 — Australia’s love of The Wiggles remains undefeated. Image: Supplied.

One of the big new features accompanying the 2025 Spotify Wrapped is “Listening Age”. According to Spotify, it compares your music tastes between age groups, assigning you a number based on how old school your preferences are.

Spotify Wrapped, along with every other fancy branded data presentations, also reminds us how much data companies have on our behaviour. The major streaming service has also been in headlines in recent times due to its CEO’s military investments, while running ads for the US’ controversial ICE agency.

As a result, some artists have chosen to boycott the platform. Meanwhile, Spotify’s recent financial results revealed that its paid Premium subscriber base grew by 12 per cent to 281 million users.