“Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health,” said James Park, Fitbit’s CEO and Co-founder.
“That being said, we understand that everyone’s approach to fitness is different. With the addition of these new products, Fitbit offers the widest variety of trackers—at affordable prices across all mobile platforms—ensuring that everyone can find the right fit for their lifestyle and their goals.”
Pricing for the new Fitbit products ranges from $149.95 to $299.95, but the only newbie reaching our shelves this year will be the Fitbit Charge, which will come with a recommended retail price of $149.95.
Fitbit’s two other products — the Fitbit Charge HR and Fitbit Surge — will see store shelves in early 2015, coming in for prices of $179.95 and $299.95 respectively.