Alcatel goes 18:9 at CES 2018
Alcatel has confirmed that all its 2018 smartphones will now be in the 18:9 format or Univisium as it is called which attempts to unify all future theatrical and television movies into one respective aspect ratio.
Alcatel, owned by TCL, has become the outright purchase and pre-paid winner in Australia offering a range of inexpensive yet fully featured Android smartphones from as little as A$39.
Alcatel will be one of the first smartphone line-ups to deliver an immersive 18:9 display experience as standard across three new product series that continues its commitment to deliver flagship style and features to mid and entry-level price-point options.
“As the global smartphone market continues to evolve, we come into a new year recognising the need to stabilise and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication.
“By modernising our smartphone designs and being one of the first global manufacturers to offer 18:9 displays across the majority of our line-up, we’re able to refocus our efforts at democratising flagship style features and making these experiences accessible to almost any consumer worldwide.”
With this portfolio evolution, Alcatel will also standardise the use of panel manufacturing across the entire product portfolio by utilising Alcatel FullView 18:9 displays. As a top-three LCD panel maker worldwide, TCL will provide the Alcatel business unit with access to critical manufacturing efficiencies and billions of dollars in research and development, ensuring considerable cost savings and faster time to market for upcoming devices.
Alcatel’s 2018 product line-up can be categorised into three distinct series, each one representing a different pricing tier. These series maintain a flagship look and feel across the board to ensure all users will have the same sense of pride of ownership and include:
ALCATEL 5 SERIES
Representing Alcatel’s affordable premium tier of smartphones, The Alcatel 5 Series is designed to deliver the best possible features consumers want at a cost that’s much lower than comparable flagships. This will include offering features like face unlock, Alcatel FullView 18:9 display and more. With the Alcatel 5 series, users will enjoy fantastic imaging, cinema-style viewing experience and large battery for a full day’s use.
ALCATEL 3 SERIES
The Alcatel 3 Series provides users with an optimal blend of the latest trendy features and affordability, bringing dual cameras, beautiful hardware and Alcatel FullView 18:9 displays to more consumers without breaking the bank. This series will feature a variety of devices and will include products with large-screen, high-resolution displays.
ALCATEL 1 SERIES
Providing the best in affordability for the 2018 Alcatel line-up, the Alcatel 1 Series brings an amazing smartphone experience to the masses at the most affordable price point. It offers universal access to unibody hardware with stylish design and premium materials, as well as higher-end features like Alcatel FullView 18:9 displays and face unlocking.