SodaStream has been around long enough that it has products at several price points, but its inexpensive gear does look a bit dated, especially by today’s standards. That’s about to change, though, as SodaStream teams up with the designer of its recent reinvention model for the $99 Play.
SodaStream has tapped some of its resources from the most recent reinvention of its brand and are making them useful for another reinvention, bringing the style of the Yves Behar designed “Source” SodaStream to a more simplified and $50 less Play.
“We’re thrilled to offer the Play Drinks Maker to Australian families,” said Myles Anceschi, Managing Director of SodaStream in Australia.
“We understand that people want a product that is fun, yet can fit easily into the aesthetic of their living space. With SodaStream Play, families can get creative in the kitchen and enjoy great tasting, better-for-you sparkling drinks in seconds.’’
From a design point of view, the product is very similar to the Source, taking SodaStream’s carbonation canisters to inject bubbles into their special plastic bottles, which can take a litre of water and provide sparkling water after a second or two of carbonation.
There is an obvious difference, however, with no lights on this model, and an auto-lift slider, which upon pushing down on the carbonation head will make this section rise up and return to its position, ready for use again.
Everything else about the SodaStream is regular, with its ability to take either the liquid syrups, cordials, your own (you can make your own syrups!), and the recent introduction of SodaStream capsules, the latter of which delivers a measured amount of liquid to a SodaStream bottle.
SodaStream’s Play is available in six colours at stockists across Australia, including Myer, David Jones, Target, Good Guys, Spotlight, and Harvey Norman, with a recommended retail price of $99.
