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As much as we love capturing videos, you can only really capture one viewpoint: what the camera sees. Or can you?

A new camera seeks to change the perception of how a camera views the world, and it’s going to try this with one of the widest lenses you’ve ever seen.


Forget the wide angles of 18mm to 24mm you’re used to seeing on compact cameras, because 360Fly is taking a different approaching, offering a 240 degree field of view on a focal length of 0.88mm.

That might sound like a bit of camera jargon, and it is, but the easy way of understanding it is this camera uses a lens to capture you and everything around you, resulting in a picture like the one below.


A circular image might not seem particularly useful, but when interpreted with the right software, you can do some pretty cool things with it.

The makers of this camera appear to have that in mind, actually, and have been hard at work on an app for iPhone and Android that not only allows you to transfer the videos from the camera to your phone or tablet wirelessly, but to also use your finger to change the position of the video, allowing you to capture more than one viewpoint at once in high definition at once.

“Our technology is a game-changer for the industry,” said Peter Adderton, CEO of 360Fly.

“What the 360Fly captures in a single lens is what other cameras need three or even four lenses to achieve. We’re excited to see people’s reactions to the camera as it offers an unrivalled immersive experience and takes video to a whole new level. “


Aside for being able to change the angle of where your video looks at, 360Fly is targeting another market: virtual reality.

Now that companies like Samsung, HTC, and Google are getting in on the virtual reality fun, it’s something the regular joe can experience on their smartphone.

Together with the right headset, videos captured by the 360Fly camera can be run inside a virtual reality head-mount with the same smartphone, revealing two images (just like below), tricking your brain into seeing the picture for real, while your orientation affects just what is happening on screen.