BeoVision 7-40 LCD TV now with optional Blu-ray

BeoVision 7-40 has always been a state-of-the-art TV, but by implementing a Blu-ray player and a DVB-HD module, Bang & Olufsen takes this TV to a whole new level of integration. In addition to support of the highest quality video formats, BeoVision 7-40 offers freedom of choice between a number of placement options and different loudspeakers, and the optional Blu-ray player and DVB-HD module further add to idea of complete customisation.

Integrated Blu-ray player

The standard DVD optical drive of BeoVision 7-40 is replaced with an optional built-in Blu-ray drive. The fact that you can select a solution where the Blu-ray player is built-in is rather unique and Bang & Olufsen is one of the very few suppliers to offer this. The Blu-ray player includes the so-called BD Live feature which presents a range of extra interactive possibilities via the internet, such as additional material, film trailers etc.

Loudspeaker options

Although it is a flat screen TV, BeoVision 7-40 offers anything but flat sound. Independent of the user’s preferences, BeoVision 7-40 provides the best sound experience in all kinds of situations. With two dedicated loudspeakers to choose from, BeoVision 7-40 can be tailored to the individual sound setup in the home.

BeoLab 7-2 is the stereo loudspeaker unit, which is designed as a genuine hi-fi loudspeaker concept and optimised for television sound. BeoLab 7-4 is the centre loudspeaker unit which is optimised for its place in a fantastic surround sound experience.

Optional DVB HD module

The digital video broadcast module has been upgraded to DVB-HD for high-definition programme reception. This optional module is mounted on the video engine of BeoVision 7-40, which means that high definition signals can be shown in all their razor-sharp glory on BeoVision 7-40.


BeoVision 7-40 with integrated Blu-ray player and Beo5 remote control – $14,800

Speaker options:

  • BeoLab 7-2/BeoLab 7-4 center channel loudspeaker – $5,700
  • Available with any other loudspeakers in the Bang & Olufsen range (From $2,000 to $29,990 a pair. See

Stand options:

  • Motorised table stand – $1,750
  • Motorised floor stand – $1,975
  • Motorised wall bracket – $2,500