GadgetGuy covers matters of interest to its readers including product announcements, reviews, and general consumer advice within the purview of an Australian consumer lifestyle technology website.
Its revenue comes from
- Google AdWords or similar
- Limited advertisements on its website
- Sponsorships to attend national and international events and conferences. GadgetGuy will disclose if it was a guest of the vendor at such events
- Commercial charges for producing videos, podcasts or other content for the client’s use.
- If such material is used on GadgetGuy’s website it will be noted as such
GadgetGuy is 100% independent. No payment is received for its reviews.
On occasion product may, after review, be gifted by the vendor to GadgetGuy. Where practical this will be noted. GadgetGuy will never sell this product. At its sole discretion, it may gift it to staff, others or use it as a reader prize.
GadgetGuy in the course of gathering product information may receive hospitality, e.g. product launches, meals, etc. Unless this hospitality exceeds the norms expected for such events it will not be disclosed.
Theory of Invention, the publisher of GadgetGuy adheres to the intent of the MEAA Journalist Code of Ethics
Its writers should be members of the Media Entertainment and Arts Alliance (MEAA) under the appropriate grading or Freelance Pro status.
Such writers are bound by the Journalist Code of Ethics under the provisions of the Fair Work Commission. Freelance Pro members are covered by up to $1 million for professional indemnity (including against defamation and civil negligence claims) and public liability cover of up to $1 million.
Its Gadgeteers all subscribe to the Code:
- Report and interpret honestly, striving for accuracy, fairness and disclosure of all essential facts.
- Do not suppress relevant available facts or give distorting emphasis.
- Do the utmost to give a fair opportunity for reply.
- Do not place unnecessary emphasis on personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability.
- Aim to attribute information to its source. Where a source seeks anonymity, do not agree without first considering the source’s motives and any alternative attributable source. Where confidences are accepted, respect them in all circumstances.
- Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence.
- Disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism. Do not improperly use a journalistic position for personal gain.
- Do not allow advertising or other commercial considerations to undermine accuracy, fairness or independence.
- Do the utmost to ensure disclosure of any direct or indirect payment made for interviews, pictures, information or stories.
- Use fair, responsible and honest means to obtain material. Identify yourself and your employer before obtaining any interview for publication or broadcast. Never exploit a person’s vulnerability or ignorance of media practice.
- Present pictures and sound which are true and accurate. Any manipulation likely to mislead should be disclosed.
- Do not plagiarise.
- Respect private grief and personal privacy. Journalists have the right to resist the compulsion to intrude.
- Do your utmost to achieve fair correction of errors.
How to make a complaint
In the first instance please send a communication detailing the issue to:
120 Cathedral Street
WOOLLOOMOOLOO NSW 2011
E: [email protected]
All issues will be handled responsibly and promptly.
If the response is not satisfactory and you believe a journalist has breached MEAA’s Journalist Code of Ethics, you may then lodge a written complaint stating:
- The name of the journalist;
- The action that you believe is unethical; and
- The clause or clauses of the code that you believe have been breached.
The letter should be addressed to:
Chief Executive, MEAA
PO Box 723, Strawberry Hills
E: [email protected]
Once the MEAA chief executive receives your letter, it will be referred to the National Ethics Committee. You can download a PDF step-by-step guide to How MEAA’s Journalist Code of Ethics complaints process works here.