Then Fakespot comes up with the proof – 72% of the Arlo GO LTE reviews it has analysed are ‘unreliable.’

But of bigger concern is the blogging community

They receive payment for reviews (as well as being given products). Some blogs have become quite influential yet have no journalistic or other integrity behind them.

No one will give their ‘honest, unbiased opinion’ about something they’ve gotten for free. Not if they want more free stuff. If they told the truth and assigned fewer than four stars, then no more freebies for them.

The Media, Entertainment and Arts Alliance (formerly Australian Journalist Association) publishes a Code of Ethics that major media must follow or be held accountable to.

Particularly relevant to reviews are

  • Report and interpret honestly, striving for accuracy, fairness and disclosure of all essential facts. Do not suppress relevant available facts or give distorting emphasis. Do your utmost to give a fair opportunity for reply.
  • Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence.
  • Disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism. Do not improperly use a journalistic position for personal gain.
  • Do not allow advertising or other commercial considerations to undermine accuracy, fairness or independence.
  • Do your utmost to ensure disclosure of any direct or indirect payment made for interviews, pictures, information or stories.

GadgetGuy adheres to the Code of Ethics.

Fake reviews