If ever there has been a euphemism (a mild or indirect word
or expression substituted for one considered to be too harsh or blunt when
referring to something unpleasant or embarrassing) the Off-Facebook activity
tool takes first place.
In fact, the Off-Facebook activity tool is a tacit admission
that Facebook collects data from oh, so many, places that it needs to be put
permanently in the naughty corner.
For without the release of the
Off-Facebook activity tool, the social media giant faces even greater desertion
from its ranks. #Delete Facebook
What is the Off-Facebook activity
Officially, ‘Off-Facebook activity’ is a summary of activity that businesses and organisations share with Facebook about your interactions, such as visiting their apps, websites, stores, etc.
Unofficially, it is a
half-hearted, she’ll be right mate, attempt to fend off massive and rightfully
restrictive legislation coming from various US and European interests – as well
as Australia’s Privacy Commissioner.
The devil is in the detail
For technical and accuracy
reasons, we don’t show all the activity we’ve received. This includes things
like information we’ve received when you’re not logged into Facebook, or when
we can’t confirm that you’ve previously used Facebook on that device. We also
don’t show details like the item you’ve added to your shopping cart.
But we have them!!!
Sorry Zuc, that ‘Fakebook-Lite’
approach will not work. At best you have bought some legislative time, and at
worst put a slight dent in your ‘If the product is free, the product is screw
you business model’.
Disclaimer: I don’t have a Facebook account because I am an intelligent, erudite journalist that values privacy. But I did spend quality time with a user that did and the ‘Off-Facebook Activity tool’ is a sham. Her past 180-day activity showed data from over 500 current apps and thousands of websites. Her shock was palpable. Note you can’t access data prior to 180 days – it has already been used against you.
How to stop Off-Facebook activity
You also need to disconnect Off-Facebook activity. Go to More Options > Manage Future Activity > Manage Future Activity. Click Future Off-Facebook Activity, then click Turn Off to turn off your future off-Facebook activity
But wait there is more. Any site that you have used Facebook
login to access should then log you out. If you are silly enough to log back in
using a Facebook login it starts all over again. Do not use Facebook Login for
any other website – use a proper username and password.
GadgetGuy’s take – sham, sham, sham on you Zuc – it’s a Fakebook shallow gesture
Even if you manage to navigate the three steps to ‘opt-out’,
all you are doing is stopping the connection Facebook makes between its data (that
you give it by using the service) and the data it gets from third-parties, not
the data itself.
And who knows how many companies use Facebook ‘Business Tools’
in their apps, websites, loyalty programs, cash registers and more – it must be
hundreds of millions.