Australian e-tailer Kogan has this week released a new range of 3D products, effectively starting a 3D TV price war with other manufacturers.

The new range of products includes a Blu-ray player with 3D and WiFi, 3D active shutter glasses, a 55 inch Full HD 3D TV, and a 46 inch Full HD 3D TV with one pair of 3D glasses that will sell for $999 by the time it gets released at the end of July.

“As our business grows, and the price of 3D technology comes down, we’re now approaching a position where we can create a TV with the 3D feature for a few dollars more than the cost of one of our existing LED TVs,” said Ruslan Kogan, founder and CEO of Kogan.

“The team at Kogan are committed to providing exactly what our customers want. We realise 3D TV is not for everyone, but for those who do want it, we set out to create the best value 3D TV in the world.”

This isn’t the first time we’ve seen 3D TVs hit below the thousand dollar mark, with displays dropping in price from big name manufacturers in the past six months.