Apple will replace its Apple Store at Federation Square in Melbourne with a Global Flagship class store with construction beginning in mid-2019.
Apple’s Global Flagship Stores offer more than a retail experience. Apple will deliver a program of events including talks and classes which complement the offering of Federation Square and its cultural tenants ACMI, Koorie Heritage Trust, and the NGV.
Federation Square CEO Jonathan Tribe joined John Eren, Minister for Tourism and Major Events, and Philip Dalidakis, Minister for Trade & Investment, Innovation and the Digital Economy today to welcome the announcement, breathing new life into the iconic precinct, underscoring The Square’s positioning as an international centre of creativity and innovation, and providing significant benefit for Victorians.
Apple Federation Square will be powered entirely by renewable energy, create over 200 new Apple positions and support several hundred construction jobs.
“We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours,” said Angela Ahrendts, Apple’s senior vice president, Retail.
“Apple Federation Square respects the original vision for the plaza, with a bespoke design concept and extensive landscaping bringing increased opportunities for the community to enjoy this renowned cultural hub,” she added.
At the heart of Apple Federation Square, and every Apple store is a desire to educate and engage the community through ‘Today at Apple’ programming — free sessions across photography, music creation, app development, visual arts, and more.
These sessions run daily and are led by it Creative Pros. Apple Federation Square will also host the world’s top creators and high-profile talent to lead sessions about how they use technology in their creative process and provide hands-on learning with participants that can only be experienced at Apple.
Around the store, Apple will increase the public space within Federation Square through thoughtful planning and landscaping, improving visibility and access to the Yarra River and making the precinct even more inviting and accessible.
Featuring the latest in Apple’s retail design, the two-level pavilion has a sculptural quality, with wrap-around glass and balconies for uninterrupted city views. Metal cladding and stone flooring complement the adjacent buildings and plaza, while outside the newly landscaped areas bring increased greenery and places to relax, meet and access the Yarra River and beyond.