Netflix users are ‘streaming with rage’ according to Perth’s Daily Telegraph. If you want to piss off, users show them ads.

Netflix users still hate the fact that they must compulsorily watch what is often an irrelevant clip of a show before they get their content. So much for serving up AI tailored recommendations.

But over the weekend Netflix started serving advertisements for other shows between binge session episodes. Apparently, AI is not used for this placement. Just blatant advertisements for Netflix content.

The test adds credence to the rumours that it will introduce an advertisement supported service. Such ads may include non-content related advertisers too.

Netflix: It’s our right to serve advertisements, but you can opt out!

Netflix says the test is just that. And it has only served ads for content available on its service. The company said it was experimenting to help customers more easily find new shows that might appeal to them. A growing issue for subscribers as its content library swells.

Users have found that if you access your account from a ‘desktop’ browser, you can disable the ‘test’.

Go to Account, Settings and Test Participation. Switch the toggle to off. This feature is not available via the app.

One commentator said that it allowed them to have a toilet break or get a cup of coffee.