Cyber-shot T Series digital cameras – T90 and T900

Available in a wide range of stylish colours, the touch screen Cyber-shot T90 and T900 digital cameras feature enhanced performance with ever slimming dimensions. At its thinnest point, the T900 is 15.1mm, while the T90 is 13.9mm, making it the world’s thinnest digital still camera with optical image stabilisation as of February 2009.

  • 12.1 effective megapixels
  • Carl Zeiss 4x optical zoom lens
  • Record 720p HD movie clips
  • Optical SteadyShot for clearer handheld shooting
  • Enhanced Face Detection and Smile Shutter technology
  • 3.5-inch wide Xtra Fine LCD touch screen (T900) and 3.0-inch wide Clear Photo LCD Plus touch screen (T90)

Pricing: The T90 has an RRP of $599, the T900 price is $749.

Colours: The colour range in the T90 is blue, pink, silver, black and brown. The T900 will sell in red, silver and black.

Availability: Both the T90 and T900 will go on sale in April.

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Cyber-shot W Series digital cameras – W290 and W230

The all-encompassing W series range features wide colour variation and Clear Photo LCD screens of up to three inches, with a retractable Carl Zeiss Vario-Tessar lens.

W290

  • 12.1 effective megapixels
  • Carl Zeiss 5x optical zoom with 28mm wide angle lens (W230 4x/30mm)
  • W290 features 720p HD movie recording
  • Optical SteadyShot for clearer handheld shooting
  • Enhanced Face Detection and Smile Shutter technology

Pricing: The W290 has an RRP of $529, the W230 price is $429.

Colours: The colour range in the W290 is silver, black and blue. The W230 will sell in silver, red and black.

Availability: Both the W290 and W230 will go on sale in April.

Cyber-shot S Series digital cameras – S980 and S950

Including Face Detection technology that can track multiple faces, the S series is a handy entry level Cyber-shot digital camera that produces sharper images by automatically determining focus and exposure based on the faces being tracked.

Features of the S series include:

  • S980 features 12.1 effective megapixels and S950 features 10.1 megapixels
  • S980 4x optical zoom lens, S950 4x optical zoom
  • SteadyShot for clearer handheld shooting
  • Enhanced Face Detection technology
  • Rechargeable lithium ion batteries

Pricing: The S980 has an RRP of $349, the S950 price is $299.

Colours: The colour range in the S980 is silver. The S950 will sell in silver, pink and black.

Availability: Both the S980 and S950 will go on sale in March.

Additional features

Both the T and the W290 series Cyber-shot digital cameras feature the new Intelligent Auto Mode, which when active, allows users to enjoy carefree shooting with optimal settings automatically determined by the camera. Eliminating the need to make unnecessary and troublesome setting adjustments, it even works with the Smile Shutter feature, capturing beautiful smiles at the optimised settings.

Similarly, T and W series models include a high speed BIONZ image processor and Clear RAW noise reduction to deliver high resolution, noise-free images with faster performance. Sony’s inclusion of Optical SteadyShot, which automatically steadies shaky hands and vibrations and IS03200 high sensitivity also prevents the capture of blurry images.

The HD Movie 720p function allows the Cyber-shot T900, T90 and W290 digital cameras to capture HD movies at 30 frames per second and 1280 x 720 pixel resolution as if grabbing a quick snapshot. Both models employ the high-quality, high-compression MPEG-4 format to store up to 80 minutes of movie action.