Our 2020 Christmas message is simple. No matter what has happened in 2020, your resilience and patience mean it has to be better in 2021.
As many of our readers resorted to Work From Home, they sought our advice on what to buy. Review readership skyrocketed. One thing is for sure – the face of work has inexorably changed, and moving forward must include a lot more office/home/time flexibility.
Hackers also ramped up scams unleashing a tsunamic of attacks, online shopping scams, highly targeting phishing emails, password verification scams (from the ATO, banks, Australia Post and more). The ASIC Government Scamwatch website has become mandatory reading.
On the bright side – we are still here and focusing even more on reviews and hard news. By year-end, we will have reviewed about 300 products, including 76% of mainstream smartphone models under $1000. A reminder – if you want to see a tech item reviewed, let us know at firstname.lastname@example.org.
The top categories include (2019 placement in brackets)
Mobile phone reviews (↑ from #4) – we covered 76% of all main brands/models
Computer (laptop, all-in-one, monitor, docks, printers, eSafety, networking routers, mesh and accessories) – (↑ from #5)
TV (↓ from #2)
Smart homes, smart living and smart devices (↓ from #1)
Consumer electronics and audio (↓ from #3)
Hard news (↑ from #8)
Telcos (especially 5G rip-off, the Trials and Tribulations with Telstra – new category entrant)
Guides, editorial and ‘good weekend reads’ (↓ from #7)
Cameras (↑ from #10)
Home appliances (↓ from #6)
But even more important to us is our credibility rating. Over 90% of readers say they trust our reviews and would buy the product if they needed it. We do not charge vendors for reviews – they are 100% independent, factual, and we test things under real-world conditions.
We do not sell anything nor take affiliate commissions – vendors can’t buy our credibility.
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