Apple announces the iPad mini

Apple has unveiled its new, smaller iPad at the California Theatre in San Jose. Called the iPad mini, this new iPad will join the current iPad lineup, which includes the iPad 2 and ‘the New iPad’.

While Apple former CEO Steve Jobs once said that Apple was not interested in creating a smaller iPad, Apple’s competitors, including Google and Samsung, have found some success in the 7-inch Android-based tablet space. Apple currently leads the world in tablet market share, and it’s clear now that it too wants a bite of the 7-inch tablet pie. Apple CEO Tim Cook proudly stated that “…people love iPads,” during his keynote speech, and reiterated their importance to educational publishers and institutions along with corporations and small businesses.

Thin, light and you can hold the mini in one hand.

A closer look

As predicted by the recent rumors, the iPad Mini sports a smaller display, which measures 7.9 inches in diagonal. At the keynote, Apple’s Phil Schiller said “…it’s not just a shrunken down design, it’s an entirely new iPad.” The iPad mini is thinner than an iPad, measuring 7.2mm and weighs just 308 grams, or about as light as a pad of paper. This smaller form factor is intended for those who want a more portable device that can be carried easily in purses or small bags, while still providing wireless connectivity, and a comfortable viewing environment to read books, watch video, browse the internet and stay in touch with social networks.

The mini also operates well in landscape mode.

Processor-wise, the mini has similar grunt to the iPad 2, with Apple’s dual core A5 chip driving the unit. Battery-wise, the mini is expected to last 10 hours on a single charge.