The Panasonic 2018 TV lineup includes two new FZ1000 and Fz950 OLEDs. It also has upgraded UltraHD LCD/LED TVs.
The occassion was launch of the Panasonic 2018 TV lineup. But more than that it marked 100 years since Mr Matsushita founded the company bearing his name.
Paul Reid, Managing Director of Panasonic Australia, said that the Japanese company had thrived due to three principles
- Innovation – technology constantly changes
- Quality and reliability
- Values driven as a good corporate citizen – people, planet and profit
Later called Panasonic its first black and white TV was in 1952 and colour came in 1960. Later it commanded the highest market share of flat TVs. Its plasma panels massively outperformed the burgeoning cheaper LCD panels.
Panasonic introduced its EZ range of OLED TVs in 2017 (GadgetGuy overview here). These are still current with the addition of FZ series to the 2018 TV lineup.
Reid said that the next 100 years was about harnessing Artifical Intelligence, Robotics and a focus on seamless technology helping to improve our life experience.
Panasonic OLED TVs used by Deluxe Studios et al. as “Client Reference Monitors”.
Deluxe and the others – Company 3, EFilm and Encore – are post production companies which have worked on major Hollywood movies including The Martian and X-Men: Apocalypse.
They have professional ‘reference’ monitors so that they can see what they’re doing when adjusting things like contrast and colour for the final movie presentation. The Client Reference Monitors are what they use to ‘see’ how it looks in the home.
The people from Deluxe Studios say they often find themselves using their Panasonic OLED monitors instead of their reference monitors, thanks to the larger screens. For those wanting the highest accuracy, Panasonic has included improved calibration features. Of course, they support HDR and the new open source HDR+, but not Dolby Vision.
Like HDR, HDR+ extends the range of black and white levels, but like Dolby Vision, it adds “metadata” which can adjust the scale scene by scene. However, I have yet to see any HDR+ UltraHD Blu-ray discs or other content appear, whereas I have on my shelf already at least one Dolby Vision title.
Panasonic 2018 TV – OLED
At the top of the heap is the Panasonic FZ1000 series. These OLED TVs come in 65″ ($7149) and 55″ ($4999).
They include Panasonic’s Absolute Black Filter, designed to reduce reflections from the screen, and plenty of under-the-hood improvements, including a new picture processor. Called the HCX 4K processor (Hollywood Cinema eXperience) it uses a “Dynamic Look-Up Table” to automatically optimise colours depending on the room light conditions.
The FZ1000 series features the “Dynamic Blade Speaker” – a built-in, front-firing soundbar that shoots the sound in the direction it’s supposed to go.
It has 40% higher volume and deeper bass over last year’s model. If the TV is wall mounted the blade can be folded down flush for higher performance and better styling.