Australia is lucky to have such an excellent amount of culinary experts, and Samsung is pairing up with one of them. The man responsible for the Two Hat establishment Guillaume at Bennelong will now have a range of appliances he’s connected to.

The chef in question is Guillaume Brahimi, and will join the ranks of other celebrity chefs lending their name and visage to other appliances, including Jamie Oliver for Philips, and Heston Blumenthal for Breville.

“I am thrilled to partner with Samsung, a highly respected brand that I love and am proud to be associated with,” said Guillaume Brahimi.

“As a busy chef with restaurants across Australia, I really appreciate the way their innovative technology is designed to make everyday tasks quick and easy to save me precious time that I can spend with my family and friends.”

For this partnership, he will be “the face” of the built-in cooking gear Samsung produces, including ovens and several types of cook-tops.

“Samsung is very excited to announce its collaboration with Guillaume Brahimi, who is one of this country’s most inspirational and acclaimed chefs who has helped Australia build its reputation as a leader in the hospitality industry,” said Arno Lenoir, Marketing Director at Samsung Electronics Australia.