Samsung’s Series 6 LCD TVs – aesthetics and performance

Samsung Australia has unveiled its new Series 6 LCD televisions. Combining ground breaking design and market leading technology, the Series 6 TV’s will be available from June 2008.

The flagship release from the global electronics company fits into the brand’s philosophy of ‘design that performs’ – the 650 LCD TV is both aesthetically beautiful with its unique infused colour via Samsung’s patented Crystal Design finish. This high performance TV offers 100 Hz, Full HD 1080p resolution and a host of other technologies to ensure this TV really stands out from the pack.

Dubbed Crystal Design, the television’s unique motif owes its inspiration to the beauty and art of glass blowing. The 650 features an aesthetically innovative red hue embedded in the signature Samsung piano black finish. This is achieved via a technique that is unique to Samsung and employs a dual injection technology that was first used in premium car manufacturing in Germany. The dual injection sees a coloured resin injected then a secondary transparent layer of resin injected over this resulting in the TV bezel (frame) having layers of resin with the colour embedded in the TV surround. The technique truly transforms the TV into a work of art and creates a one off master craftsman look. This technique is a world first for consumer electronics product design and technology.

Complementing the striking look, the 650 also features cutting-edge technology, ensuring consumers are treated to the hallmark quality and sophistication they have become accustomed to with Samsung TVs. The 650 will feature Full HD 1080p – for pictures twice as sharp as standard definition.

Video processing technology

Samsung Series 6 LCD TVThe 650 also boasts 100Hz technology, which provides a more fluid picture by doubling the number of still images shown on screen per second. The 100Hz capability anticipates the next image in a sequence of still frames and bridges the gap between the conventional 50 images shown per second thus reducing blurring which is perfect for sports and fast paced action movies.

The product will additionally feature 1,000,000:1 Dynamic Contrast Ratio, controlling black levels and maximising clarity. With Samsung’s FilterBright technology, this feature ensures clear images in a variety of lighting conditions by absorbing external light and minimising reflection. Enhancing the picture quality even further, the 650 also includes DNIe+ (Digital Natural Image engine+) which optimises the display of motion, colour, contrast and detail to produce clear, vivid images with true to life natural beauty.

The 650 features intuitive functionalities and exceptional ease of use. Samsung’s WISELINK USB connection allows users to listen to MP3s and display photos from their digital camera, integrating even further with Samsung’s broad portfolio of Audio Visual products. The 650 also incorporates Samsung’s Anynet+ technology to ensure seamless integration of all Samsung AV products such as DVD players and home theatres so all units are controlled by a single remote control.


32 inch – $1,999
40 inch – $3,099
46 inch – $3,849
52 inch – $4,999

SOURCE: Samsung