We’re always up for a bargain, and electronics retailer Dick Smith doesn’t think it needs to wait until December 26 to begin its sales… and why should it? That’s why bargain hunters can start looking for fun now.
Starting December 24 – which is the day this article was published – Dick Smith is putting its slashed stock online, with access happening from 6pm.
“We understand that shopping behaviour is changing, and we want to offer customers the best sales shopping experience this year,” said Dick Smith’s new CEO, Nick Abboud. “We don’t want customers to have to wait until Boxing Day, which is why we have discounts across a whole range of products, going live online at six.”
While we like the idea of early bird sales, we’re anticipating an experience sort of like “Click Frenzy,” where thousands of people bombarded a website at the end of November looking for amazing deals, only to find the server crash and deals turning to dust.
In any case, Dick Smith plans to still have its Boxing Day sales offline in store, not only in case the online thing doesn’t pan out, but for those people who prefer walking in and hunting for deals.
“For those who still prefer the in-store shopping experience, our specials are available in store with the Boxing Day sales,” added Mr. Abboud.
Only a few prices have been leaked to us, but expect DSLR cameras from $399, a Panasonic 39 inch LED TV for $398, and laptops on sale.
As with most sales, we can only guess as to how much stock there will be of each product, and we’d hazard a guess that it begins with “not much” and moves on from there, so if you’re thinking you’ll be lucky and land a solid deal, get in early.