The Dyson Airwrap style is the next beauty product from the maker of the Dyson V10 vacuum cleaner, Dyson fans/purifiers and of course the Dyson Supersonic hair dryer. What have these got in common?

Well apart from premium pricing and quality they all use some of Dyson’s patented engine and aerodynamics research including the Coanda effect – more on how the Dyson Airwrap styler uses that later.

It’s all about hair science

Everyone knows what a hairdryer is. A thing to blow heated air to dry your hair. Pretty well every fashionable woman and some men use it daily to dry their hair.

Dyson set up a hair science laboratory to figure out the perfect way to dry hair. What they found is that most hair dryers sacrificed hair health for hair drying speed – read high heat over 200° – irreparably damaging the hair cuticle and cortex. If you want to know more read GadgetGirl’s take here. It is a fascinating read even for those with a bald pate like me.

The bottom line is that it cost £50 million to set up the lab. Then 1010 miles of human hair tortured and analysed to provide data for 103 engineers to develop 600 prototypes and file over 100 patents. All that for a $500 hair dryer!

Dyson Airwrap styler

The hair dryer is great. GadgetGirl (a.k.a. wife Jan) fell in love and joined clan Dyson. Her review is here.

The next step

Dyson Airwrap styler

Use that research for the Dyson Airwrap styler (Website here)

While a dryer works on most hair types the challenge was to find a home styling tool – read to achieve voluminous curls, natural waves and smooth blow-dry finishes. Unlike the Leatherman multi-tool (one tool rules them all) Dyson found that it needed six styling accessories plus left and right versions (otherwise those voluminous curls would look funny on one side of your head) to handle most hair types.

If that sound techy it is. And here is where the Coanda effect comes in. Instead of manually wrapping your hair around curlers or a curling wand the Dyson Airwrap uses the Coanda effect to gently wrap your hair around the wand and apply gentle heat and a cooling blast to set a curl. It took 230 engineers and 642 prototypes to get that right, and it is something never done with hair.

What Dyson discovered was that there are basically six different hair types and variations. It ranges from super fine to super thick and from naturally straight, (e.g. Asian hair) to naturally frizzy, (e.g. African hair) and everything in between.

James Dyson, Founder and Inventor, said:

We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor, we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.

Peter Thomsen, international celebrity hairstylist and styling ambassador for Dyson Australia said:

As stylists, we often see the damage that extreme heat can have on hair. Many women have had to compromise on the condition of their hair to create the styles they want. So, it’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience. The Dyson Airwrap styler is a game changer; it’s what the styling industry has been waiting for.

What the Dyson Airwrap does

Dyson Airwrap styler

First, there is the Dyson V9 digital motor (same as in the Supersonic) that provides the air volume. Then there is the heater that is controlled by a thermistor 40 times a second to keep heat well under 150° and provide that instant cold shot to set the style. This is all in a wand body to which you fit the appropriate tool.

I saw straight hair gently curled, curled hair gently straightened, hair made to do things that defied the laws of gravity, hair dried and more. But what I saw was a ‘tool’ that could be used at home to add style! As Dyson put it, often, styling hair means blow drying before styling. The Dyson Airwrap styler styles wet to dry.

The package includes:

Intelligent Heat Control

Styling your hair should not be synonymous with damaging your hair. Like the Dyson Supersonic hair dryer, the Dyson Airwrap styler has intelligent heat control. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor and regulating the product’s temperature. This helps ensure hair does not become exposed to extreme heat.