LG is using the good, better, best philosophy for its G7 range. The G7 One and Fit slot in below the G7 ThinQ to offer even better value.
In part, the decision to introduce three variants is driven by the great business in ‘legacy’ LG flagships. Amazing bargains like its LG V30+ ThinQ going for $799 at JB Hi-Fi. If you are lucky, you can still find a G6 at $599. Both started life as $1000+ devices.
“Many consumers today are turning their attention to legacy flagship smartphones. These offer better value than the newest mid-range models. They aren’t happy buying mid-range mediocre models, but also don’t want to pay for over-the-top features that they may never use. The challenge is finding the smartphone with just the right balance,” the company said.