Usually vendors are coy about mentioning their competition, but LG is explicitly targeting potential Apple and Samsung purchasers with its new LG V30+ smart phone. Not just any old Apple, but the top of the heap Apple iPhone X. Not just any only Samsung, but the company’s new pride and joy, the Samsung Galaxy Note8.

Perhaps with good reason.

It goes iPhone X rather than iPhone 8 because the X has an OLED display, as does the V30+. LG calls its one the “OLED FullVision display”. It’s six inches in size – bigger than that of the iPhone X, smaller than that of the Note8 – in the 18:9 or 2:1 aspect, and has a massive 2880 by 1440 pixel resolution.

This is LG’s first OLED-equipped phone; perhaps surprising since LG dominates OLED technology in consumer televisions. Anyway, apart from the high resolution, it supports HDR10, which is short hand for ten bit high dynamic range (older eight bit technology supports up to 256 brightness levels, ten bit goes to 1024 levels).

Since OLED only lights up the pixels it needs, the LG V30+ also features an “always on” capability.

The phone is thinner than most at 7.4mm and has a screen to body ratio of 81.2%. The front is Corning Gorilla Glass 5 and the phone is IP68 rated, which means safe against dust, and safe in water over a metre deep. LG’s footnote says “Water resistant up to 1.5 meters for 30 minutes”.)

Inside

Inside it runs Android Nougat 7.1.2 (with LG’s UX 6.0 skin) and is powered by a Qualcomm Snapdragon 835 with four 2.45GHz cores and four more 1.9GHz cores. You know, like the Note8. But with 4GB of operating memory instead of the Note8’s 6GB.

On the other hand, it’s fitted with 128GB of storage as standard (compared to 64GB for the others) and like the Note8, and unlike any iPhone ever, you can expand the storage with microSD (up to 2TB if you can find such a high capacity card). Or you can use that space instead for a second SIM.

It supports 4G/LTE mobile communications of course. No download category is stated, but he Snapdragon 835 supports up to Cat 16, 1000Mbps, downloads, and Cat 13, 150Mbps, uploads. Also fitted, dual band WiFi to 802.11ac, USB Type C with OTG, and Bluetooth 5.0. Pretty much anything you could want.

The 3300mAh battery can be speed charged thanks to support for Qualcomm Quick Charge 3.0 support. That intelligently uses between 3.6 volts and 20 volts, and up to 4.6 amps, to really pour power into a phone battery. It also has wireless charging capability.

The V30+ recognises fingerprints and faces and does all the stuff that you’d expect from a modern high end phone.

Taking photos

In addition to the screen, LG is particularly proud of the camera. It, says LG, “boasts the first F1.6 aperture camera lens and the first glass Crystal Clear Lens.” (LG’s italics.)

I’ll merely note that the phone “will be available from 16th November”, while the Huawei Mate 10, which is fitted with dual f/1.6 cameras, is slated to be available from November 15.