LG President and CTO Dr IP Park asked one simple question – Is technology making your
life better? How much better and better how? It all revolves around AI.
Dr Park said
“Over the past 100 years, household appliances such as refrigerators, washing machines and vacuum cleaners have reduced time spent on housework by around 75%, but the amount of cognitive labour involved has significantly increased. The answer lies in AI – but only if we can achieve true intelligence.”
Proclaiming LG’s vision for the age of artificial intelligence, Dr Park explained how the three key ideas – Evolve, Connect and Open – will empower AI technology to transform every aspect of daily life.
LG ThinQ products will evolve by learning about the user, connect seamlessly with customers’ lives and open up an eco-system of innovation made stronger by partnerships and cooperation, ultimately offering “a new and daring definition of a better life.”
You can watch the keynote here. Caution it is 1 hour and 51
minutes (tune it at 32 minutes, and yes, it is worth it).
But you want to know about new LG products.
How about the world’s first rollable 65” OLED TV model 65R9.
No, it is not a gimmick but uses flexible OLED good for 50,000 unrolling’s (once a day for 34 years) and an innovative frame/canister system to present in:
Full View: large-screen viewing experience revealing the full extent of OLED’s contrast, depth and
realism via AI picture and sound quality powered by LG’s second-generation α
(Alpha) 9 intelligent processor and deep learning algorithm. It supports Amazon
Alexa, Google Assitant, Apple AirPlay 2 and HomeKit (required an Apple source
Line View: partially unrolled allowing for management of
specific tasks that do not require the full TV screen. Think Clock, Frame,
Mood, Music and Home Dashboard.
Zero View: All gone! Users can access Dolby Atmos and other
audio content from its 4.2-channel, 100W front-firing system. It has a brushed aluminium
casing and quality wool speaker cover designed by Kvadrat of Denmark.
Price – if you need to ask you can’t afford it.
LG 4K and 8K ThinQ TVs
Powered by its latest second-generation α (Alpha) 9 Gen 2
intelligent processor and deep learning algorithm in the new Z9, W9, E9 and C9
series OLED and 75-inch SM99 LCD offers a higher level of AI picture and sound
experience quality. Thanks to the new algorithm, LG’s TVs will offer enhanced
picture and sound by analysing source content as well as optimised content by recognising ambient conditions.
Amazon Alexa skills along with LG’s built-in Google Assistant
is available. All TVs support eARC (enhanced ARC), Variable refresh rate,
automatic low latency mode and HDMI 2.1.
On the LCD front LG’s 2019 premium LCD TVs line-up (SM9X and
SM8X series) will be rolled out with a new name: NanoCell TV, to better
highlight the picture enhancement provided by NanoCell technology (NanoColor), colour
accuracy in wide viewing angle (NanoAccuracy) and ultra-narrow thin bezel with
sleek design (NanoBezel). LG’s NanoCell TVs also offer AI-enhanced picture and
sound, powered by a deep learning algorithm, as well as the streamlined experience
offered by ThinQ.
LG Soundbars sound better with LG TV
LGs new soundbars (models SL10YG, SL9YG and SL8YG) – deliver superior sound quality through a
collaboration with Meridian Audio – pioneers of High-Resolution Audio.
Meridian is a master of
Digital Signal Processing. Its Bass & Space technology improves the
soundstage and envelops listeners in rich sound and strong bass. Together with
its Image Elevation technology designed to lift the soundstage in a more lifelike way
to boost listeners’ sense of immersion.
LG XBOOM rocks the room
The XBOOM family comprises mini-components, and all-in-one
units, XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers.
The new flagship XBOOM mini-component (model CL98) has a solid output of 3,500W and incorporates a
Compression Horn to generate crisper, more detailed audio across higher
LG’s high-end XBOOM (model OL100) delivers 2,000W output,
employing a proprietary Blast Horn – a folded air duct behind the driver
designed to create acoustic sound pressure by directing air through an
amplifying duct – to improve
high-frequency reproduction and bass performance; creating sound users can feel
as well as hear. It also has Meridian Mode, developed in collaboration with the
experts at renowned British company Meridian Audio. This sound setting results
in clearer vocals and more responsive bass, perfect for sound buffs who enjoy
listening to music while relaxing at home.
The premium all-in-one unit (model OL100) has the Grab &
Move handle design and casters to ensure maximum portability. The XBOOM
freestyle speakers (models RK7 and RL4) can be oriented either vertically or
horizontally and feature the X-grip handle for convenient transportation.
The RK7 supports the aptX HD codec for lossless hi-resolution audio streaming over
Bluetooth, reproducing sound with incredible fidelity to satisfy the most
demanding of audiophiles. An upgraded Wireless Party Link (RK7, OL and CL
series) makes it possible to connect multiple speakers for an even more impressive
“LG will continue to expand its XBOOM lineup to provide
powerful sound that helps users create an
enjoyable atmosphere, whatever the occasion,” said Kim Dae-Chul head of LG Home Entertainment Company’s
audio and video business. “We are excited about the present and future of the
LG XBOOM brand and will continue to strengthen our offerings and our position
in the party-audio market.”
LG is more than TVs
It has a Cinebeam Laser 4K, 2500 lumens, short-throw projector (HU85L) – a 2” distance
produces a 90” image.
It makes a range of washers/dryers, air conditioners, Cored Zero vacuum cleaners, microwaves, dishwashers, and computer product. Its new five camera LG V40 ThinQ and G7 ThinQ smartphones are leading edge.