Sennheiser consumer audio brand sold to Sonova


The German Sennheiser consumer audio brand has found a new home at Swiss-based Sonova that makes hearing care devices. Sonova, hearing care portfolio includes hearing aids, cochlear implants, and other hearing solutions. It will leverage the complementary competencies of both companies to strengthen and further expand its business areas in the future.

The Sennheiser consumer audio brand (Australian site here) mainly includes its audiophile-quality earphones, headphones, and Ambeo soundbars.


Message from Andreas and Daniel Sennheiser

Sennheiser will now concentrate on its strengths in Pro Audio, Business Communications and Neumann business

  • Pro Audio will focus on digital services and further strengthen its excellent position in the global market.
  • Business Communications will significantly expand its product portfolio in the coming years. The goal is to be present with our products in most meeting rooms and lecture halls around the world.
  • With its legendary products, Neumann is already one of the world’s best-known brands for studio-grade audio solutions. Here, too, we will focus on digital workflows in the future and further expand the business.    

We will work together under the joint Sennheiser brand to provide customers with first-class audio solutions and premium products. The combination of our strengths provides an excellent starting point for future growth. Sonova will strengthen the Consumer business in the long term and capture the potential in the best possible way – especially in the market for speech enhanced hearables and true wireless and audiophile headphones.”

GadgetGuy’s take

Sennheiser is not disappearing but reborn under Sonova. Sennheiser turned 75 in 2020. Its consumer audio devices consistently rate highly at GadgetGuy, and we don’t expect that to change under Sonova. The company needed an injection of new ideas and tech to go for another 75 years, and Sonova’s hearing care technology is a perfect fit.

We look forward to seeing what will come down the development pipeline.